The Aesthetic Opportunity
The advent of minimally invasive treatments and procedures has fuelled a boom in the aesthetic industry. More consumers are turning to their doctors for information about facial treatments and procedures.
In 2005, doctors in North America performed 11.4 million aesthetic procedures, a 100% increase from 2000.
The vast majority of procedures in Aesthetics are non-surgical or non-invasive (82%) and can be performed by General Practitioners. Dermal Fillers are second only to Botox™ in the category.
The Global Dermal Filler market has increased 200% from the year 2000. In 2005, the filler market increased 25% from 2004 and continues to grow.
Laser and Intense Pulsed Light treatments are another significant opportunity for Physicians. Skin Rejuvenation, Skin Tightening and Hair Removal represent over 70% of these procedures.
Between 2004 and 2009, Skin Rejuvenation and Hair Removal procedures will increase by over 200%.
Source: The American Society for Aesthetic Plastic Surgery, 2004
Aesthetics- It Makes Sense
For the Canadian Practitioner, complementing a family medicine practice by offering non-invasive cosmetic procedures makes a great deal of sense. These low-risk procedures are simple to perform, result in near universal satisfaction for the client and will provide you with a substantial alternative source of income.
Non-invasive aesthetic procedures represent a huge opportunity for the Canadian Physician.
